Elsie's Comeback | Facebook Page
After 75 years, America's favorite spokescow, Elsie the Cow, was brought back with a contemporary new voice, sense of humor, and philosophies on motherhood and health to connect with today's moms.
To do this, we established a social media identity for Elsie and gave her a Facebook page where she could continue her mission to bring moms together. With her sharp wit and giant hoof-sized keyboard, Elsie celebrates the things that make kids unique, shares her wisdom on helping them grow up healthy and strong and gives fans a friendly wink and a smile every once in a while. In the first five months, Elsie's fan base grew from 3,000 to well over 50,000. Today she has over 60,000.
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