Conifer Health Solutions

Conifer Health Solutions specializes in helping forward thinking healthcare leaders succeed - particularly those that refuse to be victimized by reform. They have always been one step ahead of the curve, and want like-minded partners that aren't afraid to take a few risks for the sake of the big picture. This led us to the "Visionaries Wanted" strategy. 

It's a challenging category saturated with cliché images of CEOs and stock imagery of doctors and nurses talking to patients. We decided to treat partnering with Conifer like an exclusive club for visionary leaders in which each member would be rewarded with a badge of honor for their bravery. This print campaign took a dry and highly misunderstood topic and gave it an elegant life in a sea of soar thumbs.