Susan G. Komen

Susan G. Komen is single-handedly the largest breast cancer organization in the United States. They fight for each and every individual affected by this disease. To remind Americans of this,  the "gives me strength" campaign was created. This new brand platform magnifies the inner-strength of real women and acknowledges what the non-profit is actively doing to help people like them. 

What does a singer, martial artist, mother, and TV personality all have in common? Strength. These are the stories of four incredible survivors who refused to let breast cancer break their spirit. 

Komen Leadership Conference Leave-Behind

To get Komen employees and affiliates excited about the new campaign, we decided to hand out something other than the typical marketing brochure. Instead, we created branded word magnets, so Komen team members could complete their own sentence about what gives them strength.